C6 - Public Relations for Security Officers (4 hours) - E-Learning for Private Security, Law Enforcement, Cybersecurity, and Responsible Citizens

C6 – Public Relations for Security Officers (4 hours)

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Course Content

Lesson Content

0% Complete 0/2 Steps

Introduction to PR Course

Learning Objectives

Lesson Content

0% Complete 0/10 Steps

Learning Objectives

What is PR for Security?

Why PR Is Crucial in Security?

Public Relations in Action: Everyday Examples

Legal & regulatory Tie-In

Security Officer Responsibilities as a PR Ambassador

PR Red Flags for Officers to Avoid

Tools That Support Effective PR

Lesson Content

0% Complete 0/10 Steps

Learning objectives

The Role of the Security Officer in Public Relations

Uniform = Authority + Accountability

Daily PR Responsibilities of the Officer

Security Officers as a Relationship Builders

PR is a Preventive Security Tool

High-Risk Moments for Public Relations Failure

Legal Reinforcement of the PR Role

Lesson Content

0% Complete 0/9 Steps

Learning Objectives

What is Cultural Sensitivity

Why it Matters In California

Public Relations Impact of Cultural Sensitivity

Legal Reinforcement: The Unruh Act

Real-World Scenario

Cultural Sensitivity Checklist for Officers

Lesson Content

0% Complete 0/14 Steps

Learning Objectives

Why Reputation Management Matters

Reputation Management Best Practices

Common Reputation – Damaging Behaviors

Digital Surveillance & Social Media

Interfacing with Law Enforcement

The PR Role of the Officer in Law Enforcement Interactions

When Do Officers Interface with Law Enforcement?

Key Principles of a Professional Interaction

Citizen’s Arrest: A High-Risk PR Event

Officer Guidelines for Interfacing with Police

Public Relations and Partnership Building

Lesson Content

0% Complete 0/12 Steps

Learning Objectives

Real – World Example

Documentation & Accountability

How Documentation Supports Public Relations

Types of Documentation in Private Security

Elements of a Professional Report

Types of Documentation in Private Security

Public Relations Pitfalls from Poor Documentation

Legal and Ethical Accountability

Accountability: You Represent More Than Yourself

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